Media Training

During the international coaching training I attended, we also got some media training and some good advices. I will just keep this post short with some statements.

“You will never be a good friend with a journalist, you can have good contact, but never be true friends”

“You will never win against a journalist”

“Coaches that praise the team they have defeated,¬†are also praising their own team”

“Be your self”

“Be open against the media, let them in. In NHL, the locker room doors are closed for 5 minutes after a game, then it’s opened up for media”

“In elite sports, media is your channel for visibility and from where you get most of your money… don’t forget that”

/Sven Melander, Swedish journalist working for one of the largest newspapers in Sweden.

 

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